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What’s The Best Way To Clean A Pair Of Gucci Sneakers?

by Fajar Sugiarto February 24, 2023 11 min read

What’s The Best Way To Clean A Pair Of Gucci Sneakers?

Cleaning your beloved Gucci sneakers can be a daunting task, but with the right guidance, it doesn't have to be! Whether you’re a sneaker enthusiast or just a casual admirer of the classic Gucci look, there are some simple steps that you can take to keep your favourite shoes looking like new.

From basic cleaning to more detailed maintenance, this step-by-step guide will show you just how easy it is to keep your Gucci sneakers looking and feeling great. 

With the help of this guide and the correct use of our line of sneaker cleaning products, you’ll be able to keep your Gucci sneakers fresh and stylish for years to come. So, let’s get started and learn how to clean your Gucci sneakers the right way.

Preparing your Gucci sneakers for cleaning

Before you start cleaning your Gucci sneakers, there are a few things that you’ll want to get ready. First, you’ll want to remove any laces from the shoes and place them into a bowl with a cleaning solution mixed with water.

This will make cleaning the insoles much easier and ensure that no laces become tangled in the cleaning process. You might also want to position the clean in or around a sink to help prevent any mess from getting anywhere else.

Next, you’ll want to choose the best cleaning method for the sneakers that you’re cleaning. Gucci sneakers are generally made from either canvas or leather, so it’s important to choose a cleaning method that’s appropriate for the materials of the shoe.

The cleaning process will involve getting the sneakers wet, so it is recommended that you utilize shoe trees and insert them after you clean them, only pulling them out when the shoes are fully dry. This will prevent the leather from deforming and becoming misshapen.

The best way to learn which method is best for each specific sneaker is to read the section below on how to clean each part specifically.

What you’ll need

Aether Care Premium Sneaker Cleaning Kit

An Aether Care Premium Sneaker Cleaning Kit

You can use regular detergent with some water but if you value your Gucci sneaker then the Aether Care Premium Sneaker Cleaning kit includes everything you need to perform a deep clean regardless of which cleaning method you require. 

The kit is made up of our cleaning solution which is super tough on dirt and debris but is not too abrasive and will not damage materials found in most high-end sneakers, a purpose-built brush that will get stubborn grime out and a microfibre cloth to wipe away all the lifted dirt.

Two bowls or containers with at least 2 cups of water

Two bowls or containers wide enough to fit the brush included in the kit and deep enough for at least 2 cups of water. One bowl to place the laces in the solution and one filled with a water/solution mix to clean the sneakers. The sneaker cleaning solution is best applied with the brush provided or with our premium hogs hair brush sold separately in our online shop

Aether Care Impervious Spray

Once you clean your sneakers thoroughly, you will need to protect them and make the next time you clean them a much easier process. The Aether Care impervious spray is designed to repel water and dirt, leaving it smelling fresh and clean as it comes in original and Santalum scents.

Shoe trees

Shoe trees allow the leather to retain its shape. Whether you’re working with leather or canvas, inserting shoe trees during and after a deep clean will help elongate the life span of your sneakers.

As you lather the solution onto the sneaker material you can rest assured that the dirt and grime will lift without damaging your loved sneakers. 

Steps To Clean Your Gucci Sneakers

How To Clean Your Gucci Sneakers - Dirty Gucci Ace Sneakers

Step 1 - Prepare Your Aether Care Cleaning Solution

Your first step is to prepare your Aether Care cleaning solution in the bowl by adding at least 2 cups of fresh water and a few squirts of the solution. By giving it a thorough mix you won’t need much of the solution for it to lather up nicely.

The order in which you clean your Gucci sneakers should be to clean the upper portion of the shoe first. The upper is part of the shoe that covers the top of your foot and consists of the toe box, the vamp, and the tongue.

Then as you work your way down and inside the sneaker, a dry wipe is ideal in order to get rid of any dry dust and debris before dunking your brush into the solution mix and giving the areas a liberal but gentle scrub.

Step 2 - Wipe Down The Gucci Sneakers using the microfibre cloth

Start by wiping down the toe box and the vamp of the shoes with the microfibre cloth provided in the kit. Next, you’ll want to wipe down the tongue of the shoe and with that, there are a few areas of the tongue that you’ll want to pay special attention to.

You’ll want to check the stitching of the tongue and make sure that it’s clean and doesn’t have any loose threads. Wipe the sides of the sneakers and along the midsole ensuring that no dry dirt is left behind.

The sole is an area that requires close attention even though it is part of the sneaker that is mostly out of view. The detailing on your Gucci sneakers requires extra care and it pays to spend a little time getting right into the crevices that most dirt can get into.

Step 3 - Brush and Clean Using the Aether Care Cleaning Solution

Once the sneakers have been given a thorough dry wipe, it is time to use the brush and cleaning solution. Due to the superior cleaning power that Aether Care’s products have; you will not need to load the brush too heavily.

Dunk the brush’s bristles into the solution and lightly shake off the excess liquid. Do not immerse the entire brush into the solution as the brush provided in the kit will hold enough solution to perform a good clean.

When handling the brush, make sure the bristles of the brush make maximum contact with the surface of the shoe. This is important because you don’t want to press down too heavily and potentially scrape the leather.

Let the brush do the work as you lightly skim back and forward along the shoe's surface creating a thick lather that will lift dirt and grime. Starting again from the top, brush away any unsightly marks from the tongue and toe box.

Step 4 - Use the Microfibre Cloth To Remove Soapy Suds

Once a good lather is built up, scrub until you feel a good amount of dirt is lifted. Use the microfiber cloth to wipe away the soapy suds and observe the areas that you scrubbed. Repeat as necessary until you are satisfied with the cleaning.

Step 5 - Clean the Insoles

Remove the insoles and give them a robust scrub separately using the brush. Lathering up thick soapy suds will also help in this area and once soiled areas are removed, allow them to dry externally.

Step 6 - Cleaning the Midsole

Moving down to the sides of the sneaker and midsole. Gucci sneakers' off-white rubber midsoles can look super dirty quite easily, however, once this part of the shoe is clean, it usually brings up the appearance very quickly.

Use the brush loaded with the cleaning solution to scrub the midsole from the sides to the front and back. Pay close attention to the front of the sneaker, brushing lightly while holding the shoe from the inside with your free hand. Repeat the process of brushing and wiping using the microfibre cloth.

The most visible parts of the shoe have now been cleaned and it's now time to move on the sole of the sneaker. Proceed to use the brush to work on small areas and scrub in a circular motion going from one end of the sole to the other.

Step 7 - Final wipe down with the microfibre cloth

As you scrub and create a thick soapy consistency, try to use the suds to bring the thick dirt stuck in the crevices out. Once the grime is lifted using the microfibre cloth once again to remove the excess bubbles and dirt from the shoe.

Step 8 - Dry and Protect Your Gucci Sneakers

Your Gucci sneakers should now be looking fresh and clean from top to bottom. Allow them to dry in a clean area. Once they are dry, you can apply a coating of Aether Care Impervious spray that is water and stain-repellent and will keep your sneakers fresh for as long as possible before the next clean session. 

All that’s left to do is to re-lace and remove the shoe tree. You can of course leave the shoe trees in and remove them right before you wear them.

Cleaning Gucci Sneakers - Final Result

Frequently Asked Questions

Is it true that Gucci has suggested not scrubbing the sides of the shoes containing the green and red stripes along with the gold motifs due to the potential damage scrubbing can cause to the embroidery?

There have been no official statements made in relation to this claim and we have had no problems using the Aether care brush, lightly scrubbing this part of the shoes.

Can I skip this entire process and just put them in the washer?

We suggest that you don’t put any shoes in the washer as it could seriously damage your sneakers beyond repair. Sneakers belong on your feet and that is why most people would think they would withstand the tumbling of a washer, but many studies have shown irreparable damage due to cleaning this way.

How often should I clean my Gucci shoes?

Maintaining the pristine condition of your Gucci shoes is a vital part of making sure they last for as long as possible. To this end, it’s important to know how often you should clean them.

If your Gucci shoes are made from leather, then it’s recommended that you clean them once every two weeks or so. This will help keep them looking nice and new for longer.

Even if they don’t look dirty, dirt can still build up over time and cause damage to the leather if left unchecked. If your Gucci shoes are made from suede or fabric, then cleaning them less often than once every two weeks is generally fine.

However, pay attention to any spots that start to look dirty or discoloured and make sure to clean those up right away. The same goes for any mud splatter or spilled liquids that may have come in contact with the material.

These should be attended to as soon as possible in order to avoid permanent staining.

In addition to regular cleaning, it's also important to apply a coat of our Impervious spray on your Gucci shoes every few months or so. This will help keep the leather soft and supple and also provide an extra layer of protection against moisture and dirt build-up.

With a bit of regular care and attention, you can ensure that your Gucci shoes remain looking their best far into the future!

Will I need any special cleaning products for Gucci shoes?

Cleaning shoes is an important part of taking care of them, but it can especially be true for designer pieces like Gucci shoes. When it comes to cleaning these specialty items, it's important to ask the question: will I need any special cleaning products for Gucci shoes? The answer is yes.

When it comes to cleaning any leather item, there are certain products that should be used in order to ensure the leather doesn't become damaged or discoloured. It's recommended that you use a specialized leather cleaner specifically designed for designer shoes like those from Aether Care.

This type of cleaner will be able to remove dirt and dust without affecting the colour or texture of the shoe. Additionally, make sure you choose a product that won't contain harsh chemicals which can also damage delicate leather.

After using the appropriate cleaner on your shoes, you'll want to condition them with a specific leather conditioner as well. This will help keep your shoes looking great and protect them against further damage in the future.

You may also find it helpful to use a brush like our premium hog’s hair brush designed specifically for cleaning leather shoes when applying the cleaning solution. Doing so will help ensure that every inch of your Gucci shoes is properly taken care of.

Taking proper care of your designer pieces like Gucci shoes is essential if you want them to last longer and look their best over time. With the right products and techniques, you can have peace of mind knowing that your beloved footwear is being treated in the best possible way!

What should I do if my Gucci shoes get wet?

If your Gucci shoes get wet, it's important to act quickly. Even if the water is only on the surface of the shoe, it can still cause damage to the material and stitching.

If you don't take the right steps soon enough, you may end up with a ruined pair of shoes. So, what should you do if your Gucci shoes get wet?

First and foremost, it's important to clean up any standing water on or around your shoes as soon as possible. Avoid using paper towels and instead, use a cloth or sponge to soak up any excess liquid and prevent further damage.

You also want to make sure that you're not rubbing too hard or putting too much pressure on the material of your shoes when cleaning them. Once you've removed all standing water from your shoes, make sure they are completely dry before wearing them again.

Place them in a well-ventilated area out of direct sunlight so that air can circulate around them and help speed up the drying process. If necessary, use a blow dryer set on its lowest setting to help dry them out faster.

However, do not place your shoes directly in front of the dryer — this could cause permanent damage to their material and stitching. When your Gucci shoes have dried out completely, brush off any dirt or debris that may have settled onto them during the drying process.

Spray a liberal amount of our Impervious spray over the entirety of both shoes and store them away until they're ready for use again. Taking these steps will help ensure that your beloved Gucci shoes stay looking their best for years to come!

How do I remove scuffs from my Gucci shoes?

A. Removing scuffs from Gucci shoes can be a tricky task. Whether the scuff marks are from everyday wear or something more severe, the leather of Gucci shoes is delicate and must be treated with care.

It's important to know what type of leather your shoes have in order to choose the right method for removing the scuff marks.

For smooth leather, using our sneaker cleaning solution can help remove most marks. First, apply the solution to a soft cloth. Then, gently rub it into the affected area in small circles until it begins to fade away.

If necessary, use a cleaner that is specifically designed for leather to get rid of stubborn spots. However, take caution when using this type of product as it may discolour your shoes if not used properly.

For suede or nubuck leather, an eraser will do the trick. Gently rub the eraser over the scuff mark until it is no longer visible.

If an eraser isn't available, try using a toothbrush or fine sandpaper instead. It's also important to note that these methods should only be used on light-coloured materials. As dark colours may bleed when rubbed too vigorously or with too much pressure.

No matter which method you choose, always test it on an inconspicuous part of your shoe before applying it directly to any scuffs or stains. Taking care to use the right products and techniques will ensure that your Gucci shoes remain looking their best for years to come!


Overall, cleaning your Gucci shoes can be a bit of a tricky task. However, with the right approach and materials, you can keep your shoes looking as good as new.

Remember to clean them regularly to avoid any unwanted scuffs or stains. Additionally, if your shoes get wet, be sure to take care of them right away in order to prevent any damage.

Finally, it's best not to use regular detergent on Gucci shoes since they may contain harsh chemicals that could ruin the material. Use Aether Care’s sneaker cleaning solution for the best results.

Now that you know how to properly clean and maintain your Gucci shoes, such as your Gucci Ace sneakers. You'll be able to make sure they stay in great shape for years to come.

It's important to remember that regular maintenance is key - so be sure to give them some TLC every now and then! With the right supplies and techniques at hand, you'll have no problem keeping your beloved Gucci shoes looking their best.

So go ahead and show off your stylish footwear with pride - after all, taking proper care of them will ensure they last for many seasons to come!

To purchase the suggested products mentioned in this blog post please visit the Aether Care website.

Fajar Sugiarto

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